Help AI understand who you are & what makes you different

• Decide what you want to be known for: From architecture and wellness to service culture or local immersion, define your core narrative.

• Identify unique benefits (USPs) that clearly set you apart from similar hotels (e.g. “largest spa in the city,” “direct beach access,” “family-focused with curated kids’ programs”).

• Roll this story out consistently across website, socials, OTAs, Google Business Profile / Bing Places, and PR.

This makes it easier for AI Assistants to match your hotel with the right guest queries (“best spa hotel in Amsterdam,” “family-friendly resort with kids’ club”) and to explain why your property fits.

Help AI crawl your content

• Follow core SEO principles: clear site structure, keyword relevance, optimized headings, fast-loading pages etc

• Add structured data (schema markup) for rooms, amenities, FAQs, reviews, and events.

• Create FAQ sections that answer common guest and destination questions in natural language.

• Keep your Google Business Profile / Bing Places complete and accurate.

This ensures AI Assistants can easily “read” and understand your content, and find the right answers to user questions.

Help AI verify your claims

• Encourage longer, detailed guest reviews that echo your USPs.

• Respond to negative reviews to provide additional context.

• Invest in Digital PR and secure mentions on trusted sources.

• Be visible on community platforms (Tripadvisor forums, Reddit, Quora) where travelers ask and answer questions - these are often scraped by AI models.

This provides AI with third-party confirmation that your hotel truly delivers what it promises, strengthening credibility and ranking in AI-generated answers.

Help AI trust you over time

• Keep all information fresh and updated across website, OTAs, and Google Business Profile.

• Audit for contradictions between channels (e.g. website vs OTA vs PR).

This ongoing consistency helps AI continue recommending your hotel confidently, ensuring you remain visible in evolving search and travel assistant results.