Lexi Beckord Interior Design
A refined communication strategy and visual language
For Lexi Beckord Interior Design, we executed a complete rebranding, transforming the brand’s identity to reflect its evolution while maintaining its timeless values. Our approach encompassed a strategic overhaul of the brand’s DNA and brand identity. The result is a refined and cohesive brand that resonates with its audience, reinforcing Lexi Beckord’s reputation for meticulous craftsmanship, thoughtful details, and inspired interiors.
Our Work
A brand refresh that respects heritage while embracing innovation. We redefined Lexi Beckord’s brand DNA, visual language, and communication strategy to better reflect its expertise in creating timeless, highly curated interiors. From the refined logo and typography to a strategic verbal identity, every element was meticulously crafted to elevate the brand’s presence and authenticity.
We conducted an in-depth UX scan to optimize Lexi Beckord’s website experience, focusing on clarity, ease of use, and intuitive navigation. By analyzing user behavior, we identified areas for improvement, enhancing the journey from discovery to engagement.
Visual impression
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