Oostwegel Collection

A beautiful collection of luxury hotels and restaurants in the South of Limburg.

For Oostwegel Collection, we delivered a digital transformation that seamlessly aligns with their refreshed branding, celebrating their heritage while paving the way for the future. By creating a new website and running targeted digital marketing campaigns, we help them solidify their position as a leader in the realm of meaningful luxury. Our approach is both strategic and adaptive, focused on growth and lasting impact.

Images by Chantal Arnts, Guy Houben, Laura Knipsael

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Our work

We crafted a new website that perfectly reflects Oostwegel Collection’s updated branding. The design is visually compelling while ensuring a user-friendly experience, blending the brand’s rich history with a forward-looking digital presence. The result is a seamless interface that intuitively guides visitors through the site and its story.

We developed the website from the ground up, integrating a custom-built CMS that is incredibly easy for the Oostwegel team to manage. The site is optimized for performance and scalability, providing a strong foundation that can evolve with the brand’s needs and future expansions.

Our comprehensive digital marketing strategy spans both group-level initiatives and individual property campaigns, tailored to seasonal themes and the guest journey. By aligning with quarterly themes we drive engagement across all touchpoints—whether it's rooms, dining, or MICE. This holistic approach ensures maximum impact through every phase of the marketing funnel.

We manage the organic social media presence for Oostwegel Collection, including Kruisherenhotel Maastricht, Château Neercanne, and Château St. Gerlach. From strategy and creative direction to content creation and copywriting, we craft engaging posts for Instagram, Facebook, and LinkedIn, bringing each property’s unique story to life while maintaining a cohesive brand identity.