Set in a beautifully restored Art Nouveau building on Prague’s Wenceslas Square, Pilsner Urquell: The Original Beer Experience brings the story of the world’s first golden pilsner to life. Through immersive storytelling, modern technology, and Czech craftsmanship, visitors are taken on a journey from the first brew in 1842 to the beer’s global fame today. The experience concludes with a freshly poured Pilsner Urquell straight from the tank: The perfect finish to a celebration of brewing tradition and taste.
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