In the heart of Prague, Pilsner Urquell: The Original Beer Experience brings the story of the world’s first golden beer to life. Located in a restored Art Nouveau landmark on Wenceslas Square, this immersive attraction unites Czech brewing heritage, innovation, and design to celebrate the beer that changed brewing forever in 1842.
Through an interactive experience and sensory storytelling, visitors explore the path from the first brew to Pilsner Urquell’s global legacy, ending with a freshly tapped glass in the beer hall. Exclusive experiences such as the Tapster Academy and Beer Sommelier Dinner offer a refined taste of Czech tradition in the heart of Europe.
